Artificial intelligence consultants who assess, prioritize and deliver a working solution inside your operation. From Medellín, for companies in Colombia, Ecuador, Peru and Central America.
A free 60-minute first meeting: we review your process and tell you whether AI can solve it.
Updated . Reviewed by Carlos Betancur Gálvez.
Artificial intelligence consulting, also called AI consulting, is a professional service that helps a company decide which processes AI can save time on or bring in sales from, which tools to use, and how to put them to work with its systems and its people. An AI consultant starts with a specific process that costs time or money today, not with the technology.
btodigital is a digital marketing agency and an artificial intelligence consulting and development firm, founded in 2013 and based in Medellín, Colombia. It’s a Google Premier Partner. Its artificial intelligence consultants do both halves of the job: the advice and the build. The same team that makes the recommendation then develops, connects and delivers a working solution.
The first deliverable of the engagement, separate from the free first meeting. We review your processes, your systems and your data, and find where your team’s effort is going.
A short list of what’s worth automating first, ranked by impact and difficulty.
What gets done, in what order, with which tools, and what your company needs to bring to each stage.
A first solution in real use, so you can measure before scaling up.
AI agents, WhatsApp assistants (in Spanish) and integrations with your CRM, your ERP and your databases.
Usage rules: who can use what, with which data and with what human review.
We train your team, document everything and keep measuring.
Founder of btodigital and an electronic engineer. He leads the team of consultants and developers that builds the company’s AI products and its clients’ projects. He teaches at Universidad Pontificia Bolivariana and Universidad EIA, where he created the Diploma in Digital Marketing, AI and Analytics, and he’s an artificial intelligence keynote speaker. He brings 20+ years of experience in digital strategy.
73% of the billable customer base wasn’t in the CRM, and it’s back in the system. The platform automatically generated 1,308 preventive maintenance jobs across 568 pieces of equipment, which used to be scheduled by hand.
See the case study (in Spanish)
An AI-powered WhatsApp assistant handles appointment confirmations. Of 2,257 appointments handled by the assistant, 2,103 had attendance recorded in the clinic’s system. Among them, patients who confirmed through the assistant showed up 86.9% of the time; those who didn’t confirm, 71.4% (measurement published in August 2026).
See the case study (in Spanish)
Meta, Google Ads and the CRM unified in a single dashboard, with every WhatsApp contact attributed in real time to the campaign that brought it in. An AI-powered WhatsApp assistant books and cancels appointments against the clinic’s calendar.
See the case study (in Spanish)
We get to know your operation and your systems, and define concrete deliverables.
We build a first version quickly. You test it and we refine it together before scaling up.
We build the full solution and deploy it with monitoring and security from day one.
We train your team and stay with you as the solution grows.
| Model | What it covers |
|---|---|
| Strategic consulting only | Assessment, prioritized use cases and roadmap. Your team or your vendor builds it. |
| Consulting and build | On top of the plan, we develop the agents, assistants and integrations. |
| Training | AI workshops and talks for teams and executives, led by Carlos Betancur. Booked through carlosbetancur.co: training and keynotes. |
btodigital develops and runs 6 in-house products and 8 free AI tools. What we apply in your company, we’ve already tested in ours.
AI-powered WhatsApp assistants that answer, qualify and book appointments.
Page in SpanishAI SEO agent.
Page in SpanishAI-powered catalog optimization for Shopify stores.
Page in SpanishThe dashboard for btodigital’s clients.
Page in SpanishMedical directory.
Page in SpanishShopify app that issues a DIAN-compliant electronic invoice in Siigo for every order.
Page in SpanishWe also build custom integrations: Shopify stores connected to the accounting system, ad attribution that matches campaigns against the CRM, and data dashboards. The details are on our software (in Spanish) and case studies (in Spanish) pages.
The service is available remotely to companies in Ecuador, Peru, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. The team works from Medellín: Ecuador, Peru and Panama share Colombia’s time zone, and the rest of Central America is one hour behind. Meetings are held by video call, everything is delivered in Spanish and, in custom projects, the solution is installed in each company’s own cloud, with its own access credentials.
The case studies on this page are from Colombian companies; the method is the same.
An artificial intelligence consultant analyzes how the company works, identifies where AI adds value, recommends the right tools and supports their rollout. At btodigital, the same team also builds the solution.
With a specific process that costs time or money today. First we look at where your team’s effort is going, and that tells us what to automate.
We set up a free 60-minute first meeting by video call. We review the process you want to improve and tell you whether AI can solve it. If it makes sense to keep going, you get a proposal with scope and deliverables.
It depends on the scope: an assessment, an assistant with integrations and a custom platform are very different projects. Every proposal comes after a free first meeting. The full assessment is the first deliverable of the service.
A well-chosen automation starts saving your team hours as soon as it goes live. Projects involving data and integrations are measured in months.
In custom projects, on your own infrastructure: we set them up in your company’s cloud, with your access and your keys, and we don’t train models on your information. If the solution uses one of our products, such as Atendio, we explain before we start where the data is hosted and who has access.
Mainly Claude, by Anthropic, plus Gemini and GPT depending on the task. We pick the one that solves the problem, and it can be changed later.
Both. btodigital is a digital marketing agency founded in 2013 and an AI consulting and development firm. The consulting is delivered by the same team that builds its in-house products.
An artificial intelligence company develops or sells solutions; a consultancy helps you decide which ones are worth it and in what order. btodigital does both. The full catalog is on AI for business (in Spanish).
Yes. The consulting is available remotely, from Medellín and in Spanish, for companies in Ecuador, Peru, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama.
Tell us which process you want to improve and we’ll set up a free first meeting.