A store optimized on Shopify
Today: A slow, unstable platform that needs constant maintenance. Every outage costs you sales.
With btodigital: A professional Shopify store built by a certified Select Partner. Fast, secure and ready to scale.
E-commerce strategy
Your e-commerce isn’t selling.
Your e-commerce isn’t selling.
We turn it into a revenue machine.
Data-driven e-commerce strategy, conversion optimization and an obsession with every step of the purchase funnel. We don’t just set up stores: we build digital sales systems.
0orders lost between Shopify and Dynamics (Hyundai)
240in-store purchases attributed to campaigns in 5 days (Flashy)
4.9137 Google reviews
PremierGoogle Partner, top 3% in Colombia
What changes
From a dead storefront to a revenue machine
Google Shopping & Merchant Center
Today: Your products are invisible in shopping searches. You don’t show up when someone searches for exactly what you sell.
With btodigital: An optimized product feed in Google Merchant Center. Shopping and Performance Max campaigns that put your products in front of ready-to-buy shoppers.
Mercado Libre as a sales channel
Today: You only sell through your website and depend 100% on your own traffic. No visits, no sales.
With btodigital: A professional presence on Latin America’s leading marketplace. Optimized listings, advertising and reputation that multiply your sales.
Paid media that sells
Today: You spend on ads with no clear return. You don’t know how much each peso invested brings in or which channel works.
With btodigital: Optimized conversion campaigns on Meta, TikTok and Google. Remarketing, lookalike audiences and trackable ROAS.
What’s included
What we do for you
01
Google Merchant Center & Shopping
Product feed setup, Shopping campaigns, Performance Max and ongoing optimization so your products show up in Google’s shopping searches.
02
Omnichannel strategy
We connect your online store with Mercado Libre, Google Shopping and social media so you sell on every channel where your shoppers are.
03
Automation & CRO
Abandoned cart emails, dynamic remarketing, A/B testing and conversion optimization that recover sales and improve every step of the funnel.
Tools: Shopify · Google Merchant Center · Mercado Libre Ads · ShopiUP SEO · Meta Ads · Google Shopping · Hotjar · Google Analytics
Case studies
Results with real clients
Every figure comes from a measurement documented in the full case study (in Spanish).
The complete ecosystem
Everything your e-commerce needs, one team
Shopify, Google Shopping, Mercado Libre, paid media and AI-powered SEO. They aren’t standalone services: they work together to sell more.
Select Partner
Shopify →
Your professional Shopify store: design, migration and optimization, with official certification.
Store · Migration · SEO
Merchant CenterGoogle Shopping →
Your products in shopping searches: an optimized feed, Shopping campaigns and Performance Max.
Shopping · Merchant Center · Performance Max
MarketplaceMercado Libre (in Spanish) →
Sell on Latin America’s leading marketplace with optimized listings, advertising and a reputation strategy.
Listings · Ads · Reputation
Ads that convertMeta & TikTok Ads →
Conversion campaigns on Facebook, Instagram and TikTok, with remarketing, lookalike audiences and return optimization.
Remarketing · Lookalike · ROAS
Our own AI toolShopiUP SEO →
Our Shopify app uses artificial intelligence to analyze and optimize your product titles, descriptions and meta tags so they rank on Google.
Audit · Keywords · AI
How we work
From audit to sales
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01
E-commerce audit
We analyze your current store, conversion metrics, user behavior and purchase funnels to pinpoint exactly where you’re losing sales.
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02
Conversion strategy
We design your store architecture, product pages, checkout funnels and pricing strategy based on data from your market and competitors.
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03
Build & launch
We build or redesign your store with a focus on speed, mobile-first UX and payment gateways optimized for the Colombian market.
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04
Growth & scaling
We launch acquisition, remarketing and automation campaigns. Every week we measure, optimize and scale what works.
Before you hire us
What clients ask us
How much does it cost to build or improve an online store?
It depends on the platform, the number of products and how much customization you need. Every project is quoted with the scope in writing: no surprises halfway through.
Which platform is right for me?
It depends on your catalog and on who’s going to maintain the store. Shopify if you want to sell without wrestling with technology; WooCommerce if you need very specific business logic. We tell you which one, and why, before you sign anything.
How long until I’m selling?
A professional store with an optimized catalog takes between 4 and 8 weeks, depending on the number of products. If you already have a store and it’s a migration, the timeline is shorter, but the redirects need care so you don’t lose your rankings.
Are local payment gateways included?
Yes. We integrate Wompi, PayU, Mercado Pago and PSE, as well as international gateways. Without PSE in Colombia you lose a significant share of sales, and it’s one of the most expensive mistakes when setting up a store.
Which e-commerce platform is best for my business?
It depends on your product volume, budget and technical needs. Shopify is ideal for scaling fast with zero technical headaches. WooCommerce works better if you need deep customization and already have WordPress. We advise you on the right decision without locking you into a platform.
How long does it take to launch an online store?
A professional store with an optimized catalog takes between 4 and 8 weeks, depending on the number of products and the complexity. If you already have a store and need optimization, the first changes deliver results within days.
Can you help if I already have an online store that isn’t selling?
Absolutely. Many of our clients come to us with existing stores that aren’t delivering results. We run a full conversion audit, identify the bottlenecks and carry out an optimization plan that starts delivering results in the first few weeks.
How do you handle payments and shipping in Colombia?
We integrate the most reliable payment gateways in the Colombian market (PlacetoPay, Wompi, Mercado Pago, PayU) and connect with the main logistics companies. Everything is set up so your customers get a frictionless shopping experience.
Do I need paid media to sell in my online store?
Yes, especially at the start. Organic traffic takes months to build, but with Google Shopping, Meta Ads and remarketing campaigns you can generate sales from the first week. The ideal combination is paid media for immediate results plus SEO for sustainable long-term growth.
How do Google Shopping and Google Merchant Center work?
Google Merchant Center is the platform where you upload your product catalog with prices, photos and availability. Google Shopping uses that feed to show your products directly in search results when someone looks for what you sell. We set up the feed, optimize every product and build Shopping and Performance Max campaigns to maximize sales.
Related services
Let’s talk
Ready for your store
Ready for your store
to really start selling?
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.
- 01 We reply in less than 24 hours.
- 02 We review your case and your competitors.
- 03 We propose a plan and an investment range.