More private-pay patients on your schedule: Google, Meta and WhatsApp connected to your practice, measured in booked appointments and within the rules for healthcare advertising.
These aren’t archived testimonials: they’re specialists with active campaigns. Visit each profile and read their real reviews.
These are just a few: we work with more specialists in Colombia and Mexico whom we don’t list for privacy reasons. Visit El mejor DOC (in Spanish) →
Today: Gaps of several hours with no patients, and last-minute cancellations with no one to fill them.
With btodigital: A steady flow of new patients that improves month after month, at the pace of the budget you set.
Today: When a patient searches for your specialty in your city, other doctors show up.
With btodigital: A complete Google Business Profile, with up-to-date reviews and a presence in local searches for your specialty.
Today: You depend on referrals from colleagues: some months bring plenty of patients and others almost none.
With btodigital: A measured digital channel, independent of referrals, that you can plan around.
Today: Your name means nothing online, and patients don’t know why they should choose you.
With btodigital: A personal brand with educational content and a professional profile that builds trust, with no clinical promises.
A profile optimized to show up when people search for your specialty in your area: photos, services, posts and managed reviews.
Google Ads and Meta Ads within healthcare advertising rules, with landing pages that lead to a booked appointment.
Every conversation measured and, if you need it, Atendio Salud: an AI-powered assistant that replies instantly and gets the details ready for your team to confirm the appointment.
Educational content for social media and Google that builds authority without promising clinical results.
Tools: Google Business Profile · Google Ads · Meta Ads · WhatsApp Business · El mejor DOC
Every figure comes from a measurement documented in the full case study (in Spanish).
We don’t rely only on third-party tools: we build and run the platforms our doctors use.
An AI-powered medical directory: patients describe their symptom and find the right specialist. Your VIP profile shows your Google reviews, and patients message you directly on WhatsApp.
Atendio Salud: an AI-powered WhatsApp assistant for medical practices. It replies instantly from your practice’s own number, spots which patients are ready to book and follows up with the ones who didn’t.
Every month you get a report with the appointments each channel brought in and what each patient cost you. We use it to shift your budget toward what works.
Every specialty has different patients, channels and rules. Run a clinic or an IPS (a licensed healthcare provider in Colombia)? We have a page for you. These pages are in Spanish.
We review your Google Business Profile, your website, your reviews and your direct competitors in your city.
Priority channels, recommended ad budget and monthly appointment goals.
Campaigns, landing pages, Google Business Profile and appointment tracking up and running.
Weekly campaign reviews and a monthly report on appointments and cost per patient.
It depends on the number of locations, the specialty and whether you have to compete in large cities. Plans include managing your Google Business Profile, patient acquisition campaigns and content; your ad budget is separate and paid directly to Google and Meta. We give you a clear range in the first conversation, once we understand your case.
Google and Meta restrict healthcare advertising: you can’t promise results, use before-and-after images in certain cases or target people by medical condition. We work within those rules, which is what keeps your account from being suspended in the middle of a campaign.
Paid campaigns bring in the first appointments within 2 to 4 weeks. Organic rankings for your specialty in your city take between 4 and 8 months, and they’re what later keep your schedule full without paying for every click.
By booked appointments, not by followers or reach. We connect your form and your WhatsApp to tracking, and we separate people who found you by searching your name from people who found you by searching your specialty. Only the second group is real patient acquisition.
Yes, when it educates patients, makes your expertise visible and makes healthcare easier to access. We don’t promise cures or medical outcomes: we inform, educate and connect patients with the right professional.
Colombia’s medical ethics law (Law 23 of 1981) and the healthcare advertising policies of Google and Meta. In practice: don’t promise results, don’t use misleading testimonials and respect the dignity of medical practice.
No. Volume depends on your specialty, your city, your prices and, above all, your ad budget. Our commitment is to improve month after month, and before we start we project a realistic range.
Today we work with specialists in urology, bariatric surgery, psychiatry, dermatology, trichology and neurosurgery, among others, as well as clinics and IPSs (licensed healthcare providers in Colombia). The strategy adapts to the demand and competition for each specialty in your city.
It’s the set of digital strategies (Google Business Profile, SEO, Google Ads, social media, reputation and scheduling) that helps the right patients find your practice or clinic and book an appointment.
Look for one that knows the rules for healthcare advertising, measures in appointments rather than likes, and can show you real doctors it works with today. btodigital is a healthcare marketing agency in Medellín and Bogotá, with 20+ years in digital marketing, 11 of them working with doctors, and active specialists you can verify on El mejor DOC.
Tell us your specialty and your city. We’ll review your Google Business Profile and your competition, and propose a plan.