Digital consulting that assesses your online presence, audits every channel, trains your team and hands you a prioritized roadmap so you stop spending and start investing for a return.
Today: Scattered actions with no clear direction. Every vendor does their own thing with no coordination. You don’t know what works.
With btodigital: A prioritized roadmap with concrete actions, owners, deadlines, estimated budgets and measurable KPIs for every channel.
Today: A digital budget split up with no criteria. There’s no way to know whether you’re over- or under-investing in each channel.
With btodigital: Investment focused on the channels that actually move the needle for your business, with projected ROI and benchmarks from your industry.
Today: Total dependence on outside vendors. Your team can’t evaluate proposals or tell good results from mediocre ones.
With btodigital: A trained team that understands the digital ecosystem, evaluates vendors with sound judgment and makes data-driven decisions.
Today: Costly trial and error. You change strategy every quarter because it “didn’t work,” without knowing why.
With btodigital: A clear measurement framework that lets you judge every digital action against real business results, not vanity metrics.
A complete X-ray of your digital ecosystem: website, SEO, paid media, social media, analytics, CRM and competitors. We find budget leaks and hidden opportunities.
We deliver an action plan with tactics ranked by impact and effort, estimated budgets, realistic timelines and KPIs, so you know exactly what to do first.
We train your in-house team in digital tools and methodologies, and we analyze your competitors in depth so you can get ahead with privileged market insight.
Tools: Google Analytics · Looker Studio · Hotjar · Semrush · Ahrefs · Search Console · HubSpot
Every figure comes from a measurement documented in the full case study (in Spanish).
2X
Revenue multiplied in two years
+125%
Team growth
100% traceability
Efficient sales management
See all 9 digital strategy consulting case studies (in Spanish) →
An in-depth session with your team to understand business goals, audience, sales cycle, current budget and historical results. Without understanding your business, there’s no valid strategy.
We analyze all your digital channels with enterprise tools (GA4, Semrush, Ahrefs, Hotjar) and compare them against your direct competitors to find gaps and opportunities.
We design your digital roadmap with tactics prioritized by impact vs. effort, budgets per channel, success metrics and quick wins that deliver results in the first few weeks.
We support you through execution with weekly follow-up sessions, progress reviews, strategic adjustments and training for your team, so they become self-sufficient in the medium term.
It depends on the size of the company and how many channels need reviewing. The initial audit with a strategic plan can be hired on its own, with no obligation to do anything else, and support during execution is quoted separately. We give you a clear range in the first conversation, once we understand your situation.
An assessment of where things stand today (website, channels, measurement, competitors), a roadmap prioritized by impact and effort, and the benchmark numbers you need to decide. A written document and a working session with your team, not a pretty slide deck.
Between 3 and 5 weeks, depending on the size of the operation and how much information is available. The part that usually takes longest is getting access to the accounts you already have.
Yes, and in fact it’s one of our most frequent engagements. An independent second opinion on what’s happening in your accounts, without the conflict of interest of whoever manages them. If everything’s fine, we’ll tell you.
The audit covers your website (speed, UX, technical SEO), organic rankings, paid media campaigns, social media, email marketing, analytics and a full competitive analysis. You receive a document with findings, prioritized opportunities and actionable recommendations.
The assessment and strategic plan are delivered in 3 to 4 weeks. Implementation support can run for 3, 6 or 12 months, depending on the complexity of your digital ecosystem and the goals you want to reach.
Consulting gives you the strategy, the training and the perspective to make smart decisions, whether you execute in-house or with outside vendors. It’s like having a senior digital marketing director without the fixed cost of a COP 15–25 million monthly salary.
You receive an executive 360° audit document, a detailed competitive analysis, a prioritized roadmap with a 12-month timeline, an estimated budget per channel, KPI definitions and tracking dashboards. If you include training, you also get recordings of every training session.
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.