We manage Search, Performance Max, Shopping, Display and YouTube campaigns for companies in Medellín, Bogotá and the rest of Colombia. We measure leads and sales, not clicks.
Today: Money gets split across informational searches, competitor names with no strategy and terms that never convert.
With btodigital: A structure built around purchase intent, negative keywords reviewed every week and budget that shifts toward what brings in sales.
Today: Google optimizes toward form fills, with no way to tell a lead who buys from one who never answers.
With btodigital: Conversions connected to your CRM and tracked server-side: bidding learns from qualified leads and sales.
Today: Performance Max eats your brand budget and you can’t tell which channel is working.
With btodigital: Search, Performance Max, Shopping, Display and YouTube with separate goals and measurement, so you decide with data.
Today: Reports nobody understands and an account that isn’t yours.
With btodigital: An account in your name, full access and a dashboard with cost per qualified lead and return on investment.
Ads on the searches of people already looking for what you sell, with an intent-based structure and negative keywords.
For e-commerce: an optimized catalog in Merchant Center and campaigns that separate brand from acquisition.
Remarketing and video so people who already visited your site and haven’t bought yet remember you.
Tools: Google Ads · Google Analytics 4 · Google Tag Manager · Merchant Center · Looker Studio
Every figure comes from a measurement documented in the full case study (in Spanish).
An account structure for an online store looks nothing like one for a medical practice or a B2B company.
We review structure, real search terms, conversions and wasted spend. If you don’t have an account yet, we research demand in your industry and your competitors.
Tags, server-side conversions and a connection to your CRM or WhatsApp before spending more.
Campaigns built around purchase intent, ads with complete extensions and landing pages aligned with each search.
Negative keywords, bids, ads and budget reviewed based on qualified leads and sales.
It’s the highest tier of Google’s partner program. Each year it goes to only the top 3% of Google Partner agencies in each country, based on the spend they manage, their clients’ growth and the team’s certifications. For you, it means Google support for your account and early access to new features.
We recommend starting at COP 3,000,000 a month in ad spend. With less, campaigns take a long time to get out of the learning phase and every lead ends up expensive. Ad spend goes straight to Google; our management fee is quoted separately based on the number of campaigns and markets.
You do. The Google Ads account, Analytics and the tags are in your company’s name, and we join as administrators. If you ever stop working with us, you keep the full history.
We connect conversions from your forms, WhatsApp and CRM to Google Ads, including server-side, so they aren’t lost to ad blockers or cookies. That way bidding optimizes toward leads that actually buy, not toward any click.
It depends on the number of campaigns and markets, and on whether measurement has to be built from scratch. At btodigital, management is quoted separately from ad spend, which goes straight to Google. For campaigns to have enough data, we recommend investing from COP 3,000,000 a month.
Becoming a Google Partner requires certifications, a minimum managed spend and good results for clients. Premier is the tier above: each year Google grants it to only the top 3% of partners in each country. btodigital is a Google Premier Partner in Colombia.
Yes. We’re headquartered in Medellín with an office in Bogotá, and we manage campaigns for companies across Colombia and in other Latin American countries. City targeting is adjusted to where your customers are.
Search campaigns bring traffic from day one. The learning phase for automated bidding takes one to two weeks, and cost per lead starts to stabilize between the third and fourth week, once there are enough conversions to optimize.
Yes. The healthcare sector has its own rules on Google: you can’t promise results or target by medical condition. We work within those rules. See our healthcare marketing page.
Yes, and it pays to do it with the same team: Google captures people who are already searching, and Meta creates demand among people who don’t yet know they need you. A single measurement setup lets you move budget toward the channel that brings in sales.
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.