Digital advertising agency in Medellín and Bogotá. We run high-performance campaigns on Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and X Ads. A Google Premier Partner with a certified team and proven ROAS for companies in Colombia.
Today: Reports full of vanity metrics. You don’t know how much money each campaign brings in or which channel drives real sales.
With btodigital: Real-time dashboards with multichannel attribution that show exactly how much every peso invested on each platform generates.
Today: One provider for Google, another for Meta, TikTok untouched. Fragmentation, disconnected strategies and zero synergy.
With btodigital: One certified team that runs Google, Meta, TikTok, LinkedIn and X with a unified strategy. Budget flows to wherever it generates the most return.
Today: Generic ads copied across platforms. CPM goes up and CTR goes down because the content isn’t native.
With btodigital: Native creatives for each platform, tested with systematic A/B testing. What works on TikTok isn’t what works on LinkedIn, and we know it.
Today: Spending more doesn’t mean selling more. Without a system, scaling is a gamble that burns budget.
With btodigital: A proven system where doubling your investment doubles your results. Scaling isn’t spending more, it’s optimizing better.
Search, Shopping, Display, YouTube and Performance Max. Structured campaigns with smart bidding that maximize conversions.
Full funnels on Facebook and Instagram. Advanced targeting, native creatives and retargeting that closes sales.
Reach younger audiences on TikTok, B2B decision-makers on LinkedIn and conversations on X with a native strategy for each platform.
Tools: Google Ads · Meta Business · TikTok Ads · LinkedIn Ads · X Ads (Twitter) · Google Analytics · Looker Studio
Every figure comes from a measurement documented in the full case study (in Spanish).
We’re not an agency that “also does ads.” Each platform has its own strategy, formats and measurement, and a single team decides where your budget performs best.
Campaigns with smart bidding and a structure built around purchase intent that puts conversions first.
Search · Shopping · Display · YouTube · Performance Max
Facebook and InstagramFull funnels with advanced targeting, dynamic creatives and retargeting that closes sales.
Facebook · Instagram · Messenger · Audience Network
Native ads that feel like organic content, with conversion campaigns.
In-Feed · TopView · Spark Ads · Conversions
Reach the people who make decisions at companies, with native forms to capture leads.
Sponsored Content · InMail · Lead Gen Forms
Awareness, engagement and conversion campaigns on the platform where the conversation happens.
Promoted Posts · Video Ads · Conversions
We review existing accounts, research your ideal customer, analyze your competitors and define the channels with the highest ROAS potential for your business.
We design granular structures for each platform: segmented ad groups, A/B creatives, aligned landing pages and full tracking with GTM + Conversions API.
We launch campaigns with smart bidding. AI-powered scripts and automations adjust bids, pause losing ads and scale winners in real time.
Live dashboards with the metrics that matter: CPA, ROAS, pipeline value and multichannel attribution. Meetings every two weeks to scale what works.
We recommend at least COP 3,000,000 a month in ad spend. Below that, the algorithm doesn’t have enough data to optimize and you end up paying a lot for every result. That’s what goes to the platforms; our management fee is quoted separately based on the number of campaigns.
Google Ads (Search, Shopping, Display, YouTube and Performance Max), Meta Ads, TikTok Ads, LinkedIn Ads and X Ads. We’re a Google Premier Partner agency, the top 3% of agencies in Colombia, which means direct access to Google support and to betas before everyone else.
The first conversions usually come in 2 to 4 weeks. Each campaign’s learning period lasts between 7 and 14 days, and serious optimization starts once there’s enough volume to decide with data instead of hunches.
Not by clicks or impressions. We measure cost per qualified lead and return on ad spend, with conversions tracked server-side so they aren’t lost to ad blockers or cookies. The accounts are yours: if you leave, you take them with you.
We recommend at least COP 3,000,000 a month in ad spend to generate enough data to optimize. For multichannel campaigns (Google + Meta + TikTok), we suggest at least COP 5,000,000 a month. Our management fee is separate and depends on the channels and complexity.
We manage campaigns on 5 platforms: Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads (Facebook, Instagram, Messenger), TikTok Ads (In-Feed, Spark Ads, TopView), LinkedIn Ads (Sponsored Content, InMail, Lead Gen Forms) and X Ads (Promoted Posts, Video Ads). We choose channels based on where your audience is and what delivers the best ROAS.
Google Premier Partner is the highest certification Google grants, awarded each year only to the top 3% of Google Partner agencies in each country. It gives us priority support directly from Google, exclusive betas of new products, advanced market insights and optimization resources that non-certified agencies can’t offer. For your business, it means a real competitive edge.
We set up full tracking with Google Tag Manager, the Meta Conversions API, the TikTok Pixel and the LinkedIn Insight Tag. We measure from the click to the sale, including multichannel attribution, pipeline value and ROAS by platform. It’s all visible in Looker Studio dashboards updated daily.
Unlike SEO, paid media delivers results from the first week. The learning and real optimization phase takes 2 to 4 weeks to stabilize campaigns and lower costs per conversion. From the second month on, you start to see predictable scaling.
Yes. You’ll have full access to every ad platform and to a custom Looker Studio dashboard updated daily. Total transparency: you see every peso spent, every conversion and every metric in real time.
A dedicated team of specialists certified on each platform, not a freelancer who “does a bit of everything.” Every account has a lead media buyer, a creative and a data analyst. We hold review meetings with your team every two weeks.
Yes. We’re a digital advertising agency based in Medellín that manages campaigns for companies in Bogotá, Cali, Barranquilla, Cartagena and across Colombia. We also run international campaigns for clients in Mexico, Peru and other Latin American countries. Advanced geo-targeting lets us optimize campaigns for each specific city or region.
We’re a Google Premier Partner agency (top 3% of Google Partner agencies in Colombia), our team brings more than 20 years of experience in digital marketing, and we have real reviews on Google. We also build our own AI tools to generate creatives and optimize campaigns.
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.