You invest, but you don’t know what works
Broken measurement, impossible attribution and decisions made in the dark.
Google Partner Premier 2026
Digital marketing agency
Digital marketing agency
+ custom AI technology.
Paid media, SEO and custom AI agents, automations and dashboards powered by Claude. We build the tools your company needs to sell more, make better decisions and save time.
btodigital is a digital marketing agency based in Medellín, with roots in Spain, that combines SEO, paid media and e-commerce with its own artificial intelligence technology: WhatsApp assistants, SEO agents and decision dashboards.
500+Companies served
20+Years of experience
4.9137 Google reviews
6In-house products and 8 free AI tools
AndarAntioquia PresenteAnsa GroupAtera EnergyAugura SegurosAutomotoraAYC GroupAzimut EnergiaB. BraunBalorBioreferencia Laboratorio ClinicoBlacksmith ResearchBrassia IPSC&D Corte y DoblezCacharreria Los MarinillosCanal CosmovisionCapstone TradersCardiologia Diagnostica de AntioquiaCCCECCCSCelsaCentanniCentro Comercial La CentralCFA Cooperativa FinancieraC.I. Confecciones IndustrialesCIMEAndarAntioquia PresenteAnsa GroupAtera EnergyAugura SegurosAutomotoraAYC GroupAzimut EnergiaB. BraunBalorBioreferencia Laboratorio ClinicoBlacksmith ResearchBrassia IPSC&D Corte y DoblezCacharreria Los MarinillosCanal CosmovisionCapstone TradersCardiologia Diagnostica de AntioquiaCCCECCCSCelsaCentanniCentro Comercial La CentralCFA Cooperativa FinancieraC.I. Confecciones IndustrialesCIME
Diagnosis
What’s holding you back today
Four symptoms we see in almost every company that comes to us. If you recognize two or more, the problem isn’t effort: it’s the system.
Your agency reports likes, not sales
Vanity metrics that never make it to the income statement.
Months of waiting without clear results
Endless timelines and deliverables that never land.
Scattered tactics with no integrated strategy
Channels that compete with each other instead of adding up.
The founder
Who’s behind it
You won’t be talking to a sales bot.
I’ve been doing this for more than twenty years, first in Spain and now from Medellín, for clients on three continents. When you ask for a meeting, you talk to me or to someone on the team who will actually work on your account, not to a salesperson reading from a script.
We build our own software because we got tired of recommending tools that didn’t do what they promised. If something doesn’t work, we say so.
Carlos Betancur GálvezFounder of btodigital
In-house technology
We build the software.
6 in-house products and 8 free AI tools. These five were born solving real problems for our clients; the sixth, One btodigital, is the dashboard where they see their results.
AI-powered WhatsApp assistants that answer, qualify and book appointments 24/7, with no code.
AI-powered medical directory: patients describe their symptoms and find the right specialist.
Ranqio
AI SEO agent: it audits your WordPress site, finds errors and generates optimized meta tags.
ShopiUP
Shopify app that optimizes your catalog’s titles, descriptions and alt text with AI.
btodigital Facturas Siigo
Shopify app that turns every order into an electronic invoice in Siigo, issued with the DIAN (Colombia’s tax authority).
Services
Everything you need, in one team
From attracting traffic to closing the sale. One integrated ecosystem, not scattered tactics.
E-commerce
Results
Our clients’ numbers
Don’t take our word for it. Every figure comes from a documented measurement.
+23%
Growth in graduate program enrollment
Universidad EIA
Higher education
+153%
Growth in course openings
Universidad Pontificia Bolivariana (UPB)
Higher education
+50%
Increase in reach (Instagram and TikTok)
Cementos Argos
Building materials
+40.49%
Increase in organic traffic over 12 months
Novasoft
Technology / ERP
x2
Doubled their client base in less than 2 years
Soluciones Legales Corporativas
Legal services
2,500
Leads generated in 15 days
BMW Autopremier
Automotive
Method
How we transform your marketing
AI-powered audit
We x-ray your digital ecosystem and find the leaks.
Tailored strategy
A roadmap prioritized by impact, not by trends.
End-to-end execution
One team for paid media, SEO, content and technology.
Measurable results
Dashboards with real sales, not vanity metrics.
What our clients say
Their paid media management helped us reach our company’s sales goals. Tangible results from the very first month.
Blog
Latest articles
What we learn by doing, published without the fluff.
Frequently asked questions
- What does btodigital do?
- btodigital is a digital marketing agency that combines SEO, paid media, content and e-commerce services with its own artificial intelligence technology: WhatsApp assistants, SEO agents and decision dashboards.
- Where is btodigital based?
- We were born in Spain and today we operate from Medellín, Colombia, with a team in both countries. We serve clients in Latin America, the United States and Europe.
- How long does it take to see results?
- Measurement and automations show signals in the first few weeks. SEO and content mature over three to six months, with measurable progress every month.
- Can we work with you in English?
- Yes. Meetings, proposals and reports can be in English, and you work directly with the people on your account.
- Do you work with small businesses?
- Yes. We offer everything from free AI tools and self-serve plans like Atendio to end-to-end support for companies with their own marketing teams.
Let’s talk
We don’t sell services.
We don’t sell services.
We drive real growth.
Tell us what’s holding you back and we’ll get back to you with an AI-powered diagnosis and a prioritized roadmap.
- 01 We reply in less than 24 hours.
- 02 We review your case and your competitors.
- 03 We propose a plan and an investment range.