A content strategy that positions your brand as a leader in your industry, attracts qualified organic traffic and turns readers into customers, with articles, video, e-books and pieces Google loves.
Today: Articles nobody finds on Google. Zero organic visits, zero leads generated from the blog.
With btodigital: SEO-optimized content that ranks in the top positions, attracts qualified traffic and generates leads month after month, compounding over time.
Today: Your company is just one of many. Nobody looks for you for your expertise or cites you as a source.
With btodigital: Your brand is the authority in your industry. Customers come because they trust your knowledge, the media cite you and your competitors copy you.
Today: Social posts nobody comments on, shares or saves. Vanity metrics that don’t move the needle.
With btodigital: Strategic social content that sparks conversation, builds a loyal community and drives qualified traffic to your website.
Today: You publish one month and skip the next three. No plan, no process, no measurement. Every piece is an isolated effort.
With btodigital: An editorial calendar executed with discipline, with clear KPIs for every piece and a cumulative effect that grows every quarter.
Long-form articles optimized to rank on Google. Keyword research, heading structure, internal links and strategic CTAs in every piece.
Video production for YouTube, Reels, TikTok and webinars. Formats that humanize your brand and multiply your organic reach on every platform.
Premium downloadable content that showcases your expertise and captures the details of interested prospects. Ideal for nurturing inbound marketing funnels.
Tools: Semrush · Surfer SEO · ChatGPT · Canva · WordPress · Descript · Google Analytics
Every figure comes from a measurement documented in the full case study (in Spanish).
We analyze all your existing content, identify what works, what doesn’t rank and the topics your competitors cover that you don’t. We find the opportunities nobody is taking advantage of.
We plan topics, formats, channels, target keywords and publishing dates for the next 3 months. Every piece has a clear goal: rank, convert or build loyalty.
Our team of SEO writers, designers and editors creates high-quality content optimized for Google and for your audience. Every piece goes through your approval before it’s published.
Publishing isn’t enough. We amplify every piece through email marketing, social media and partnerships. We measure traffic, rankings, engagement and leads generated to optimize every cycle.
Research into what your audience is really searching for, an editorial calendar, content production, publishing and measurement. It isn’t “post three times a week”: it’s deciding what to write about so it brings in someone who could buy from you.
Content is the slowest channel and the most profitable one in the long run. The first ranking movements show up after 3 or 4 months, and from month six on, traffic grows without paying for every visit.
We use it to research, structure and speed things up, not to publish on autopilot. Everything we put out is reviewed by a person and fact-checked. Content generated without judgment shows, doesn’t rank and wears down your brand.
By organic traffic from people searching for the problem you solve, and by how many of them turn into a contact. We always keep searches for your brand separate from generic ones: if only your name is going up, that isn’t content doing its job.
The ideal frequency depends on your industry and resources, but for most B2B businesses we recommend at least 4 blog articles a month plus daily social media content. Consistency matters more than volume: publishing twice a week, steadily, beats publishing 10 articles one month and then disappearing.
Our team of specialized writers creates all the content from scratch. We start with a deep dive into your business, interview your in-house experts and capture your brand voice. Every piece goes through your approval before it’s published.
SEO-optimized blog articles, social media posts, downloadable e-books and guides, infographics, video scripts, newsletters, landing pages and case studies. The mix depends on your goals and buyer personas.
We measure the organic traffic each piece generates, Google rankings, time on page, leads captured from each piece of content and, most importantly, attributed sales. We deliver monthly reports with business metrics, not vanity metrics.
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.