We create brand identities that connect emotionally with your audience, set you apart from the competition and turn strangers into loyal customers. Strategic branding, not just pretty design.
Today: Your logo was designed on Fiverr and you picked your color palette “because you liked it.” There’s no visual consistency between your website, social media and printed materials.
With btodigital: A complete, consistent visual system: logo, color palette, typography, iconography and a style guide that works in digital and print. Your brand looks professional at every touchpoint.
Today: You can’t explain in one sentence what makes you different. Your value proposition sounds just like your competitors’.
With btodigital: A clear value proposition, defined brand archetypes, a unique tone of voice and positioning that claims its own place in your market’s mind.
Today: Your digital presence is inconsistent: the logo on Instagram doesn’t match the one on your website. Your brochures look like they’re from another company. Customers don’t recognize you.
With btodigital: A complete brand book with applications for web, social media, stationery, presentations, packaging and signage. Instant recognition on every channel.
Today: Your “branding” was just a logo and that was it. It has nothing to do with your sales strategy, your target audience or your growth goals.
With btodigital: Branding built into your digital strategy: a defined buyer persona, key messages for each audience, brand content and guidelines for advertising campaigns.
We analyze your market, competitors, audience and current positioning. We define brand archetypes, value proposition and visual territory before designing a single pixel.
Logo, color palette, typography, iconography, graphic patterns and a complete visual system. Everything designed to be memorable, versatile and functional in any format.
A professional brand manual with logo usage rules, correct and incorrect applications, a color palette with exact codes, typography and tone of voice.
If you need a new name, sub-brands or a brand structure for multiple products or services, we define the architecture that best connects with your market.
Corporate stationery, social media templates, presentations, packaging, signage and everything your brand needs to live in the real and digital world.
Your new brand connects directly with your SEO strategy, paid media and content. It isn’t branding in isolation: it’s branding that drives your digital growth.
Tools: Figma · Adobe Illustrator · Adobe Photoshop · Coolors · Brandmark · Google Fonts
A brand workshop with your team. We analyze competitors, market, audience and current positioning. We define your brand’s personality, values and differentiating proposition.
We define brand archetypes, buyer persona, tone of voice, key messages and strategic positioning. Your brand’s DNA before any design.
We create 2-3 visual identity concepts based on the strategy. Logo, palette, typography and a complete graphic system. We iterate until the brand truly represents you.
We deliver a professional brand manual plus all the applications: stationery, social media, presentations, packaging. Your brand ready to work on every channel.
It depends on the scope: a visual identity redesign doesn’t cost the same as a full strategic branding project with research, a brand platform and a brand manual. We give you a clear range in the first conversation, once we understand your case.
A brand platform (what you are, who you’re for and in what tone), a visual identity, a usage manual and the files in every format you’ll need. Plus the agreed applications: stationery, social media, packaging or whatever applies.
Between 4 and 8 weeks, depending on the scope. Research and validation with your team are the phases that set the pace: the design itself is the quick part.
It depends on whether the problem is how you look or what you say. If people don’t understand your brand, changing the logo won’t fix it. We’ll tell you which one is your case in the first meeting, even if the answer is the cheaper one.
A complete branding project includes: market and competitor research, brand strategy (value proposition, archetypes, tone of voice), visual identity design (logo, color palette, typography, graphic system), a brand book or brand manual, and applications in digital and print formats. At btodigital we also integrate your brand with your digital marketing strategy.
The logo is just one component of branding. Branding is the complete brand strategy: it includes positioning, value proposition, brand personality, a complete visual system, tone of communication and application guidelines. A logo without strategy is just a pretty drawing; a brand with strategy is a business asset.
Not necessarily. Sometimes a refresh is enough (modernizing and systematizing what you already have) without losing recognition. Other times a complete redesign is needed if your brand doesn’t reflect who your company is today. We assess your specific case and recommend what’s best for your business.
A professional branding project takes between 4 and 8 weeks, depending on the complexity. Research and strategy take 1-2 weeks, design 2-3 weeks with iterations, and delivery of the brand book and applications another 1-2 weeks.
At btodigital, your new brand is rolled out directly across your website, social media, paid media campaigns, content strategy and inbound marketing materials. We don’t do branding in isolation: every brand decision strengthens your digital presence, and vice versa.
Branding matters even more for small businesses. Coca-Cola already has recognition; a small business needs to stand out from competitors with a clear, professional identity. Good branding lets you charge more, attract better customers and build a long-term asset.
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.