A clean signal for the algorithm
Today: Duplicate or missing events: Meta learns from the wrong data and scales what doesn’t sell.
With btodigital: Pixel and Conversions API deduplicated, with the events that matter for your business.
Facebook · Instagram · WhatsApp
Meta Ads agency in Colombia.
Meta Ads agency in Colombia.
Facebook and Instagram that sell.
Campaigns on Facebook, Instagram and ads that start a WhatsApp conversation, with the Conversions API set up right so Meta optimizes toward sales, not likes.
8,300+qualified leads for UPB (360 strategy with Meta)
0.94events per real order at Flashy (previously 1.66)
4.9137 Google reviews
PremierGoogle Partner, top 3% in Colombia
What changes
What changes with a Meta account built right
Creatives that keep getting refreshed
Today: The same three ads for months until costs skyrocket.
With btodigital: Constant testing of pieces for Reels, Stories and feed, and quick retirement of whatever wears out.
Every chat tied to its campaign
Today: WhatsApp leads with no source: you don’t know which ad is paying the bills.
With btodigital: Every conversation attributed to its campaign, and instant replies with an AI assistant if you need one.
Online and in-store, connected
Today: In-store sales don’t count as results from your ads.
With btodigital: In-store purchases attributed to digital campaigns, as we did with Flashy: 240 purchases attributed in the first 5 days.
What’s included
What we do for you
01
Facebook and Instagram
Sales, lead and catalog campaigns with custom audiences, lookalikes and remarketing.
02
Click-to-WhatsApp ads
Ads that start a conversation, with campaign-level attribution and fast replies.
03
Conversions API
Server-side measurement, deduplicated with the pixel, to optimize toward sales.
Tools: Meta Business Suite · Ads Manager · Conversions API · WhatsApp Business · Looker Studio
Case studies
Results with real clients
Every figure comes from a measurement documented in the full case study (in Spanish).
Our own technology
The chats from your ads, answered instantly
An ad that opens WhatsApp only sells if someone replies in time. That’s why we built Atendio, our AI-powered WhatsApp assistant.
- It replies, books and sells on your own line: you keep your number.
- It hands the conversation to your team when needed.
- It answers and qualifies the leads from your ads around the clock.
Keep reading
Meta Ads works better when it’s connected
The ads are one part. The other is what happens to the lead when they message you on WhatsApp or fill out the form.
How we work
How we run your Meta account
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01 · Week 1
Assessment
We review the business portfolio, the pixel, events and campaign history. If there are duplicates or measurement gaps, we fix them first.
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02 · Week 2
Strategy and creatives
We define audiences, offers and pieces for each stage: people who don’t know you, people who already visited and people about to buy.
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03 · Weeks 3 and 4
Launch
Campaigns with a sales or lead objective, properly configured events and, where relevant, a connection to WhatsApp and your CRM.
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04 · Every week
Ongoing optimization
Creative refreshes, budget adjustments and reports on cost per qualified lead and sales.
Before you hire us
What clients ask us
How much should I invest in Meta Ads?
We recommend starting at COP 3,000,000 a month in ad spend so the algorithm has enough data. Ad spend is paid straight to Meta; our management fee is quoted separately based on the number of campaigns, audiences and creative production.
Why do my campaigns report sales I can’t see?
It’s almost always duplicate measurement: the pixel and the Conversions API count the same purchase twice. At Flashy, Meta was recording 1.66 purchase events for every real order; after cleanup it came down to 0.94. With clean data, optimization finally points in the right direction.
Does it work for selling on WhatsApp?
Yes. Ads that open a WhatsApp conversation work very well in Colombia, but you need to know which campaign brought in each chat. We solve that with campaign-level attribution and, if you want, an AI assistant that replies and qualifies leads instantly.
Who owns the ad account and the pixel?
You do. The business portfolio, the ad account and the pixel are in your company’s name, and we join as partners. If you leave, you keep the full history and your audiences.
How much does a Meta Ads agency charge in Colombia?
It depends on the number of campaigns, audiences and markets, and on how many creatives need to be produced each month. At btodigital, management is quoted separately from ad spend, which goes straight to Meta. We recommend investing from COP 3,000,000 a month.
What is the Conversions API and why does it matter?
It’s how you send sales and leads to Meta from your server, without relying only on the browser pixel, which loses data to ad blockers and cookies. Set up correctly and deduplicated with the pixel, it gives the algorithm the right signal to find buyers.
Do you produce the creatives?
Yes. We produce pieces for feed, Stories and Reels, and we test them continuously. We can also work with material from your team or your content creators.
Does Meta Ads work for B2B companies?
Yes, with a different strategy: content that educates, forms with qualifying questions and remarketing to people who already visited your site. For very specific decision-makers we usually combine it with LinkedIn Ads and Google Ads.
Do you also run TikTok and Google?
Yes. We manage Google Ads, TikTok Ads and LinkedIn Ads with the same team, so budget can move to the channel that brings in sales. See our paid media page.
Related services
Let’s talk
Shall we review your
Shall we review your
Meta Ads account?
Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.
- 01 We reply in less than 24 hours.
- 02 We review your case and your competitors.
- 03 We propose a plan and an investment range.