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Sales team analyzing a sales funnel in a meeting room in Medellín
Inbound marketing & CRM

Inbound marketing, not generic marketing.
We build lead machines.

Inbound marketing and CRM automation that turn strangers into loyal customers, with smart funnels, automated nurturing and a system that sells while you sleep.

8,300+qualified leads (UPB case study)
1,313%ROAS (Universidad EIA case study)
4.9137 Google reviews
PremierGoogle Partner, top 3% in Colombia
What changes

What changes when your inbound actually works

01

From strangers to customers on autopilot

Today: Your visitors arrive, look around and leave. You have no way to capture or nurture them. You lose 95% of your traffic without a trace.

With btodigital: Automated funnels that capture, qualify and nurture every lead until it’s ready to buy, with no manual work, 24 hours a day.

02

A CRM that connects marketing with sales

Today: Leads in Excel sheets, forgotten follow-ups, information scattered across emails and chats. Your sales team is working blind.

With btodigital: A centralized CRM with lead scoring, automatic alerts and full visibility of the funnel. Your team sells more with less effort because it only gets hot prospects.

03

Content that attracts your ideal customer

Today: You publish content at random, hoping someone will be interested. No strategy, no segmentation, no conversion.

With btodigital: Strategic content for each stage of the buyer’s journey that attracts qualified traffic and turns it into measurable business opportunities.

04

Every peso you invest is tracked and optimized

Today: You don’t know which campaign drives real sales. You make decisions on gut feeling because you have no attribution.

With btodigital: Full attribution from the first click to the closed sale. You know exactly what works, you double down on what delivers and cut what doesn’t.

What’s included

What we do for you

Specialist sketching an automation workflow on a whiteboard
01

Funnel automation

We design nurturing workflows that send the right message to the right person at exactly the right moment. More conversions, zero repetitive manual work.

Sales rep reviewing qualified prospects on a tablet
02

Predictive lead scoring

We score every lead automatically based on their digital behavior. Your sales team only gets hot prospects, ready to close.

Marketing and sales people working together in front of a laptop
03

360° CRM integration

We connect HubSpot, Clientify or RD Station with your entire digital ecosystem: website, social media, email marketing and sales tools.

Tools: HubSpot · Clientify · RD Station · ActiveCampaign · Mailchimp · Zapier · Google Analytics

How we work

From zero to lead machine in 4 steps

  1. 01

    Assessment & buyer personas

    We analyze your current funnel, ideal customer profiles, sales cycle and tech stack to design the right inbound strategy for your business.

  2. 02

    CRM & automation

    We set up your CRM (HubSpot, Clientify or RD Station), build the nurturing workflows and lead scoring, and integrate it with your website and digital channels.

  3. 03

    Content & lead magnets

    We create strategic content for every stage of the funnel: SEO blog posts, e-books, webinars, landing pages and email sequences that convert.

  4. 04

    Optimization & scaling

    We measure every funnel metric: capture rate, MQL to SQL, cost per lead and ROAS. We optimize every week to scale what works and cut what doesn’t.

Before you hire us

What clients ask us

How much does it cost to implement inbound marketing?

It depends on how complex the funnel is and on the integrations. Projects include the strategy, the CRM implementation, the automations and the content. The CRM license is paid separately and depends on the number of contacts. We give you a clear range in the first conversation, once we understand your situation.

Which CRM do you use, and why?

We’re a Clientify Partner Gold and we also work with HubSpot. The choice depends on your contact volume and your budget: Clientify costs considerably less and covers 90% of what a mid-sized company in Latin America needs.

How long until I see results?

The first automated leads come in between weeks 4 and 8 after the system is implemented. The first solid signals show up between months 3 and 6, and sustained results from month 6 on, once there’s enough content and enough data to fine-tune the flow.

What happens to my current database?

We migrate it, clean it and segment it before we start emailing it. Sending to a dirty list is the fastest way to end up in spam and burn your domain, and that takes months to recover from.

What is inbound marketing, and how is it different from traditional marketing?

Inbound marketing attracts customers with valuable content instead of interrupting them with intrusive advertising. Rather than chasing the customer, we build a system where the customer finds you, trusts you and contacts you when they’re ready to buy. It’s more profitable, more scalable and builds lasting relationships.

How soon will I see results from an inbound strategy?

The first automated leads come in between weeks 4 and 8 after the system is implemented. The first solid signals show up between months 3 and 6, and sustained results from month 6 on. The power of inbound is that it compounds: unlike paid media, the assets we build (content, automations, database) keep generating value for years.

Which CRM and automation tools do you work with?

We work with HubSpot, Clientify, RD Station, ActiveCampaign and Mailchimp, among others. We recommend the right tool for your size, budget, industry and level of digital maturity. We’re HubSpot certified and Clientify partners.

Do I need a sales team for inbound to work?

Not necessarily a large one, but you do need someone to follow up on the qualified leads the system generates. In fact, one of the biggest advantages of inbound with a CRM is that it makes even a small sales team more productive, because it automates follow-up and prioritizes the leads most likely to close.

Let’s talk

Ready to turn your leads
into sales?

Tell us what you need and we’ll get back to you with a diagnosis and next steps, with no commitment.

  1. 01 We reply in less than 24 hours.
  2. 02 We review your case and your competitors.
  3. 03 We propose a plan and an investment range.
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